(pattern)AR is an innovative brand that focuses on sustainable fashion. The brand creates clothing with unique prints that work with augmented reality (AR) filters, allowing customers to change their look every month without needing to buy new clothes.

The brand's visual identity is minimalistic, representing simplicity and sustainability. It features ocean themes, highlighting the beauty and importance of marine life. This minimal design contrasts with a colorful 3D enviroment and AR filters created for the presentation and the brand. The website prototype is made in figma and is also visually minimalistic.

There was a funcional Social media filter that was activated by the print on the hoodie, but since the program i made it in is not working anymore, the filter isnt either.